Jura Cycle Clothing appeared in the UK scene, in 2013 and is based in East Sussex. The company manufactures high-quality, retro, Italian merino cycling jerseys and shorts. What marks it out is the customisation on offer – you can have pretty much any logo or wording you like embroidered on the jersey, which is great for teams. The Jura Cycle Clothing website already had the advantage of having a good domain age and being an established brand name amongst biking enthusiasts when Our Team has started the Digital Marketing Campaigns. We created visually appealing graphics collaterals in line with Jura’s branding and utilized them on all social media channels to engage their audience and drive traffic to their website. Since we believe that successful digital marketing is underpinned by great content, we decided to engage their followers through storytelling: narrating the epics of 50’s and 60’s cycling heroes, providing them with a different voice for each social platform.