The Family Health Lab at the University of Saskatchewan focuses on improving health and mental health outcomes in children, youth, and families. They were conducting a very interesting research on teen’s mental issues. They had quite a challenge: how to get parents of teenagers to fill out a long questionnaire online and gather pivotal data for the research? Together with the coordinator of the FHL, Dr. Michelle Gagnon, we set up an innovative Facebook Campaign targeting parents of teenagers in Canada and the U.S. The results were astounding: we gathered more than 150 questionnaires responses in less than two weeks.